When you run your business, then the customers is very important. Customers are king for you, because they use your services or products. Many companies create a customer service division in their companies. Because they realize that they must serve customers very well. What must we do to maintain our customer? Making what customers want is one of the most well.

Many experts in the field of marketing such as Philip Kotler. In his book, they told that the customer is very important for our business. Without a customer, then our business will not run properly. I once read an article about” Making what customers want“. According to me, the article is very good.

Knowing the customers is thinks that we must do. Because by knowing the customer, we can know what they want. Traditionally, market boundaries have been defined on the basis of product scope. Market boundaries set the limits of the market. Technology, customer function, and customer group, it becomes a very important for our business. Many products produced by large companies based on the desire of their customers.

Customer has different characteristics, and sometimes we have to follow their wants. It is ok, because we will produce a great product.